Sell and Deliver CRO

You don't need an intro to A/B testing.

You can execute on CRO - maybe you're already executing.

But it's messy, or the results are underwhelming, or you struggle to communicate the value of what you're doing. (Or all three 😬 )

This course will help you:

• Tighten up your process
• Reduce the risk of failed experiments
• Package and price your services
• Share results so that clients see dollar signs, not p-values

Refine your workflow

Get clear on who-does-what-when. Drop fewer balls, break fewer websites.

Get more wins

Minimize the risk of inconclusive tests. Use discovery-based experimentation to find optimal experiences, without the obligation to be a genius.

Sell it

If an experiment reaches statistical significance in the woods, and nobody hears it ... is it still a win?

Learn how to convey the value of CRO to busy execs and the mathematically challenged.

Contents

The course consists of 25+ short, to-the-point videos:

Sales

• Understand why clients buy CRO services
• Decide what you’re selling
• Decide who you'll sell to
• Decide what CRO is worth to the client
• Estimate lead value for lead gen
• Decide how, and how much to charge
• Decide what to offer each client
• Tease out buyer motivations during discovery

Strategy

• Find out whether you can run tests for a client
• Decide how long to run tests
• Figure out how many tests and variations you can run
• Run A/A tests to teach your clients about noise
• Decide how to test, based on resources
• Find the right mix of big tests vs little tests
• Pick the low hanging fruit
• Embrace the chaos of designing for CRO

Operations and tech

• Make a (tentative) roadmap
• Map out your experimentation workflow
• Transfer your workflow into a PM tool
• Define experimentation deliverables at each step
• Get QA right, or your client will hate you
• Consider what CRO looks like from your client's perspective
• Play nice with SEO and site speed
• Consider mobile app optimization and backend experimentation
• Save time on test development with fancy tooling

Qualitative methods

• 5 second test
• Custom events
• Polls
• Heat maps
  

Money back guarantee if you don't find the course helpful. I'm here to answer your questions. Happy testing! 🚀